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The Roadmap that successfully puts your loved one on the fast track to accurate diagnosis, treatment, and management – without the confusion, frustration, worry and overwhelm . 

VIDEO

You see it.  You feel it.   

You know something is just not right. 

Maybe your loved one’s doctor has already acknowledged your fears.  

You are witnessing changes in your loved one’s memory. And it’s confusing.  Sometimes you question yourself.   

It’s frustrating.  You don’t know where to turn.  There seem to be dead ends around every corner.   

No one is listening.  And if you find someone who does listen, they don’t have anything more to offer, or they don’t have enough time to help you.   

You know there MUST be more.  You read online that there IS more.  But no one seems to be able to help you get better care for your loved one. 

Hi there, I’m Dr. Karen Leggett, a board-certified geriatric physician, and I’ve been caring for patients with memory loss for 25 years. The most beautiful part of my life is that I’ve been connected to seniors since I was a little girl.  When I finished my family medicine residency, all my colleagues were starting their new career.   

But I knew I wasn’t finished.  I wanted to go further with my education and become a board-certified geriatric specialist.  There aren’t many of us out there.  And I am proud and grateful to have chosen this path.  It has made all the difference in helping my patients and their families.   

And… it has helped my family too. 

Because I am also a caregiver.  So, I know exactly what you are going through.  Even as a geriatric physician and owning a 25-year successful geriatric practice, I reached dead ends everywhere I turned when I asked for help with my own loved one.   

That’s a big, bad story that led me here today. And I’ll tell you more about that later.  Right now, I want to help YOU get the help that I know you need, because getting any kind of help when it comes to memory loss can seem like pushing a square block of cement uphill.

3 or 4 pictures in a collage of emotions caregivers are going thru) 

Are you having any of the feelings I experienced? 

Anxiety and Worry: Constant concern for your loved one’s well-being and future. I felt like I was in a constant state of “over-drive.” 

Overwhelm: Feeling overwhelmed and wondering if you will ever be able to figure out what is happening and how you are going to manage. 

Depression: Feeling as if everything is sitting on your shoulders.   

Guilt: Feeling inadequate to handle things as well as your loved one needs.  Or feeling guilty for needing time for yourself. 

Scared:  Wondering how you will manage financially, emotionally and physically. 

Physical Fatigue

• Sleep Deprivation: Disrupted sleep due to the person’s wandering or needs during the night.
• Exhaustion: Physical tiredness from continuous care tasks like bathing, feeding, and mobility assistance. 

Noticing Physical Changes

• Motor Skills Decline: Difficulty with coordination and balance, leading to an increased risk of falls.
• Changes in Mobility: Gradual loss of ability to walk, sit, or move without assistance.
• Altered Sleep Patterns: Irregular sleep, including increased nighttime wakefulness and daytime sleepiness.
• Weight Loss or Gain: Changes in appetite and eating habits, leading to significant weight loss or gain.
• Incontinence: Loss of bladder and bowel control, requiring assistance with toileting.

Communication Barriers

• Repetition: Answering the same questions multiple times.
• Misunderstandings: Difficulty in understanding or being understood.
• Frustration: Both caregiver and patient feeling frustrated due to communication difficulties.

Financial Strain

• Cost of Care: High expenses for medical care, medication, and possibly professional caregiving support.
• Lost Income: Reduced work hours or quitting a job to provide care.

Health Care System Confusion

• Not understanding Terms
• Not getting Quality Care or Finding it but physicians are limited on the amount of time they can provide.
• Frustration with Documents, Terms and Filing Systems

Social Isolation

• Reduced Social Life: Less time for social activities and hobbies.
• Loneliness: Feeling isolated from friends and family due to caregiving responsibilities.

Lack of Support

• Limited Resources: Difficulty finding or accessing resources and support services.
• Feeling Alone: Feeling unsupported by family members or friends.

So how do you get the help you need right now?!   

There are so many important issues involved!   

And whether you’re just starting on this journey with your loved one, or you’ve been trying to navigate the thick, muddy waters already on your own, it’s likely you’ve been a solo navigator and have faced multiple frustrations, disappointments, worry and overwhelm.   

Are you experiencing any of these common challenges now or even fearful that what you hear is true about caring for a loved one with memory loss? 

Time is of the essence!  Your loved one is depending on you.  You’re already your loved one’s hero!  

And now it’s time for you to be a Memory Care Hero!   

To be a Memory Care Hero – YOU lead the team.  You don’t rely on your doctors anymore.  You have the knowledge and guidance and step by step CARE PLAN that guides you through the memory need to understand how to communicate with doctors, understand the processes of what is happening with your loved one, and my Memory Care Navigator is the fastest road for your loved one to get an accurate diagnosis, treatment, and management to all forms of memory loss.   

My team and I have your back.  Over the next 8 weeks we put your loved one’s care plan together. You master the medical terminology needed to speak with confidence to your doctor.   It’s a medical personalized care plan for 8 weeks 

AND gives you the support you need.

And you must care for yourself too!

you don’t even know where to start let alone be confident you’re prepared for the future and have a team who have your back! 

Today, at age 65, I am known as the Memory Care Specialist and founded Mind Health Today, a leading Memory Health Care Health (this needs better names). I could leave out what I am known as and just put the name of the clinic.   

 When I started my first business, selling online was hard. Even just getting connected to the internet involved a multitude of steps. And taking online payments? That was close to rocket science. 

Now, it’s never been easier to sell online – and it’s getting easier by the day. 

You can create a decent-looking webpage or an entire site in a matter of hours, and you can sign up for all-in-one platforms that will do everything from gathering email addresses to collecting orders to processing payments. 

This has led many people to believe the “website myth”: 

If you build it, they will buy. 

But here’s the problem: selling online has become so easy that everyone is doing it – especially in the last couple of years. This means there’s a LOT of competition. 

“So how do you stand out in a crowded market … and create the kind of buzz that makes people want to buy from YOU?” 

One word: Value. 

People know how to value commodities like a loaf of bread, an apple, or an ounce of silver. But entrepreneurs don’t typically sell things like that. Instead, we sell information, opportunity, and transformation in the form of products, services, and memberships.  

And people don’t know how to automatically value these things …  

We have to teach them.  

I call this “The Commodity Continuum”: 

Here’s what you roadmap will look like: 

When you’re at the left of this continuum, you’re selling a basic commodity (bread or fruit), and you’re competing mostly on price. People look first at the price, then decide whether or not they want to buy.

This works great for supermarkets and big chain stores… but if you’re selling information, or teaching, or high-end services – things like learning piano, finding a soul mate, getting out of debt, decluttering your home, or starting a business – well, competing on price just isn’t the best model. You’re on the right side of the Commodity Continuum and you need to compete on the VALUE you can deliver.

Think about it like this – can you remember a time you learned a skill? Something that you’d been wanting to learn for a long time… or something that you’re SO glad you now know how to do.

For me, it could be when I improved my skiing by working with a coach. Or when I learned to make a perfect cup of coffee in the morning.

When I look back now, I know I could never have fully understood just how much joy I’d get from that perfect cup of coffee. Or from finally skiing that one challenging pitch with complete confidence.

And if the conversation about hiring that ski coach or taking a course to learn how to make that first cup of coffee started with the price… it would have been hard for me to understand just how much it should be worth.

In fact, if the conversation had started with the price… I might have just walked away.

So here’s the key …

If you’re on the right side off the Commodity Continuum (and you want to be!) then you need to demonstrate the value you can deliver BEFORE you reveal exactly what you’re selling.

You need to teach your audience how you can positively impact their lives – well before you ask for the sale. In fact, teaching (done right) is the BEST form of marketing. And this teaching forms the core of your launch.

A launch is carefully designed to move you and your offer to the right of the Commodity Continuum… so you can compete on the value you bring (instead of just trying to be the lowest bidder). 

A launch positions you as a teacher with wisdom to share… instead of just another marketer with products to sell.

As you teach, you develop authority, trust, and likeability with your audience, which naturally primes them to buy from you – and only you.

One of my students, Anne LaFollette did it like this…

She teaches surface pattern design – how to create patterns that can become designs on anything from notebooks to pillowcases. She delivers her Pre-Launch Content (PLC) as a series of Facebook Live broadcasts. In these broadcasts, she teaches her prospective students what surface pattern design is, how it can be a fun hobby or side hustle, then teaches them enough so that they can actually get started and create their first design – all before she asks for the sale.

Then, by the time she tells her new students that she has a full 8-week course, they are already hooked and can’t wait to sign up and get started.

And this process works regardless of your product or your market. I’ve had students use this process to launch products and businesses in countless markets, from dog training to shed building to music lessons to training accountants.

It even works if you are selling a physical product or a service.

Take Blaine Hitzfield, for example (he’s another of my Product Launch Formula students). Here’s how he sold fresh-caught Alaskan salmon online… 

He sent out a series of emails to customers who had bought from his family farm educating them on the benefits of fresh-caught wild salmon and sharing the journey of the fisherman that catches them.

And when he finally opened the shopping cart and started taking orders… he sold out half of his yearly supply of salmon, overnight.

Now, you may be wondering…

“OK Jeff… this all sounds great, but eventually I do want to make the sale. How do I keep from revealing my offer… and the price?”

The answer will surprise you, and it’s coming your way tomorrow in part two of this free training.

For now, take a few moments and think of what you could teach your audience that could show them the value you have to offer.

Or, another way to think about this is:

“What have I learned that’s made a massive difference in my own life – that I now know well enough to teach someone else?”

And if you want to go a bit deeper on how to build value before the reveal… check out Anne and Blaine’s full case study videos. They talk through their whole journey, including the biggest steps that moved them forward along the way.

And if you want to go a bit deeper on how to build value before the reveal… check out Anne and Blaine’s full case study videos. They talk through their whole journey, including the biggest steps that moved them forward along the way.